This newsletter featured organizational programs, services, key updates, and donation opportunities. To ensure accessibility for our diverse audience, we included a Spanish translation option, which I also helped produce.
I noticed the existing newsletter was often too lengthy and not curated for specific audiences. This led me to pitch the idea of segmenting our communications. Once approved, we began planning two separate newsletters: one tailored to Spanish-speaking clients with programming and service updates, and another for funders, donors, and supporters.
I created a detailed strategic plan to support this transition. First, I updated our sign-up form to allow subscribers to choose the type of content they wanted to receive. I also organized the backend in Mailchimp, so based on their selection, subscribers were automatically sorted into the appropriate audience segment.
To streamline content from different departments, I built a Google form for directors to submit updates along with their intended audience. Our communications team then reviewed the submissions to ensure alignment and relevance.
Once the prep work was done, I created the copy to inform our audience about the new structure and provided a link to the updated sign-up form, giving them the option to choose their preferred subscription.
Although I left before implementation metrics were available, I developed and launched a clear, strategic framework to help the team deliver more targeted and engaging communications.
For is newsletter, I collaborated with another department that led the project. They handled the content, well I supported the design, revised the copy, and programmed the final version in Mailchimp.
For the volunteer highlight section, the team wanted to preserve the original writing out of respect for the senior who contributed. After checking with my supervisor, he agreed not to make any edits to that section.
Eventually, the department expressed interest in creating a Spanish version of the newsletter. I offered to take that on but made sure to clarify that it would require more work than anticipated.
I wanted to prepare them for the full scope of the project. As expected, during the first month of launch, some elements such as riddles, fliers, and calendars were either not translated or didn’t translate well.
I called a meeting to set clear expectations. To me, if we’re aiming for inclusion, the copy, graphics, and flyers must also be in Spanish. That conversation helped establish a shared understanding of what being inclusive truly means.
After that, the team aligned with the expectations, and from there, the newsletters were prepared for both print and digital distribution.
This newsletter was developed in collaboration with Latino Built, a nonprofit dedicated to supporting Latino contractors through advocacy, business development, and leadership opportunities.
As a new collaborator, I had the opportunity to design and produce my first newsletter for the organization. I focused on visual design, copywriting, and formatting to ensure the final product reflected Latino Built’s brand and voice.