Copywriting
As a bilingual professional fluent in Spanish and English, I utilize my skills in copywriting, translation, and interpreting across a variety of projects, including:
- Newsletter
- Social Media Post
- Website Localization
- Training Manuals
- Advocacy Materials
- Video Scripts
Flier
Website
Video
Social Media
Manager
Growing our Instagram Account
I led the strategy of reaching 3,000 followers on Instagram within 6 months. Through a variety of creative and strategic efforts, we were able to achieve this milestone ahead of schedule.
Our approach focused on standing out by moving away from traditional nonprofit and creating posts that resonated with our audience, while also incorporating these strategies into our campaign:
- Cultural Relevance
- Analyze Insights and Metrics
- Collaborating with Influencers.
- Consistent Content
- Create Shareable Content
- Optimize Profile
Comparison to Average Metrics
According to social studies, the average monthly growth rate for Instagram is 1.11%. I have significantly outperformed this benchmark, achieving a growth rate of 3.81% per month.
Similarly, the average monthly growth rate for Facebook is approximately 0.5%. I have exceeded this as well, achieving a growth rate of 2.26% per month on Facebook.
Surpassing these averages on both platforms highlights the effectiveness of our content strategies and the strong connection we have cultivated with our audience.
Performance Metrics
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Profile visits also rose to 10.1K, representing a 12.8% increase.
These metrics are comparing the period from April 2024 to December 2024 (after I joined the team) to the previous nine months, from August 2023 to April 2024, before I started.
Driving Channel Growth
Overall Growth Rate: 48.2%
Monthly Growth Rate: 4.91%
Our follower count has increased from an initial 2,274 to a current total of 3,370, reflecting significant progress in audience engagement and reach.
Facebook Growth
Over the past eight months, we’ve achieved steady growth:
Overall Growth Rate: 19.95%
Monthly Growth Rate: 2.26%
Our follower count has increased from an initial 5,850 to a current total of 7,017, highlighting the effectiveness of our content strategy.
Tik Tok
Growth Rate: Pending
Follower Growth: Initial count of 17 now at 34.
This strategy is designed to build engagement and support among younger audiences. As this is a new channel, we are currently in the process of growing and expanding its reach.
Photographer
In my free time I enjoy photography as well as being an art director. Photograph enhances my project management skills and allows me to express my creativity.
I bring these skills to the workforce, aiming to capture compelling images for social media and other marketing elements.
On the side are examples my work for social media and other marketing elements.
Ponte Las Pilas
These are images I took during the "Ponte las Pilas" event. As you continue, you can see the "after" version of the first picture, edited using Adobe tools. After cleaning up the image, it was also repurposed for other marketing materials beyond social media.
