Latina Power Lucheon

This event brought together professional Latinas and featured a panel of accomplished women who shared inspiring insights on business and career success. Included panelists from the Oregon community and keynote speaker @julissa_prado, founder and CEO of Rizos Curls.
As one of the Top 10 most followed hair brands on TikTok, Rizos Curls has a significant social media presence, which we strategically leveraged to maximize the event's impact and successfully achieve our goal of selling 200 seats.

Key Result:

•The event was a complete sell-out, successfully growing our social media following by 25% and expanding our brand presence in the Portland area.

•Through collaboration with influencers, we achieved an average of 4K impressions, 3.4K reach, and 625 reactions on Instagram post.

•By aligning with the branding strategies of Centro Cultural and Julissa Prado's marketing team, we achieved a 20% increase in advocacy growth, with new members and supporters signing up for our newsletter.

•Additionally, we saw a 30% increase in website traffic, further amplifying our reach and engagement.

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1. Flier
For the campaign design, we selected a bold red color palette and the subtitle Mujeres que Mandan to resonate with our audience. I contributed as part of the design committee in selecting the final flyer, which was later printed and distributed across social media platforms.

The flyer performed strongly on instagram, generating 3,581 views, a reach of 2,202, and 147 interactions, helping to build momentum and visibility for the campaign.
2. Reel One
By leveraging TikTok trends, I created content that boosted visibility on TikTok and repurposed it for Instagram, encouraging viewers to secure their tickets before they sold out. This strategy combined cultural relevance with a strong call-to-action, making the content both engaging and persuasive.

The reel generated 2,202 views, a reach of 1,140, 45 interactions, effectively driving visibility and ticket momentum for the event.
3. Reel Two
I collaborated with my intern, Leslie Rios, to execute another trending TikTok sound, partnering with community influencers Yirla Rubi Gonzalez Nolan and Ashley Mannely Robles, both well known in the local community.

This collaboration expanded the campaign’s reach and impact, generating 7,172 views, a reach of 4,150, 620 interactions, and a total watch time of 6 hours and 49 minutes, making it one of the campaign’s most successful pieces of content.
4. Recap Post
Click on me for the post.
At the conclusion of the campaign, I curated and selected images from the event photographer to feature on social media, ensuring the visuals aligned with the campaign’s tone and storytelling.

The post performed strongly, generating 3,936 views, a reach of 2,079, and 206 interactions, further extending the event’s visibility and engagement beyond the gallery.